What Is Interactive Projection Mapping?

 

Interactive projection mapping utilises technology to manipulate and project imagery onto various surfaces, such as floors and walls. These projections can range from 3D animation to video. However, unlike traditional projection mapping, interactive projection mapping adds a unique dimension by allowing users to physically influence the visual display that appears to an audience.

 

What Are The Applications Of Interactive Wall Projections?

 

With interactive projection mapping, you can cover any surface, including floors and walls, with dynamic visuals, transporting audiences into worlds of infinite possibilities, making it an effective tool for various applications, including:

    • An interactive retail hoarding

    • Educational purposes

    • Marketing and promotional purposes

 

Zodiac’s Interactive Projection Mapping Solution

 

Our interactive projection mapping solution comes in two different types: Interactive Projectors and LiDar with Projectors. These products can be used to display visually captivating content or to engage viewers in a variety of ways. We can even transform any wall or floor into a touch screen capable of triggering captivating animations whenever users touch any hotspot on the surface by incorporating sensors. Our services come bundled with programming, design, animation, and hardware provision.

 

Frequently Asked Questions About Interactive Projection Mapping

 

Why did interactive projection mapping become so popular?

As the wants and needs of customers change, consumers are increasingly more interested in ‘the experience’ that brands can offer them. Interactive projection mapping offers the solution to businesses, creating immersive experiences that captivate audiences in a way that traditional media cannot.

By allowing viewers to actively participate in the content through touch, motion, and other interactive elements, it generates a deeper level of engagement and connection in consumers, allowing brands to offer a unique opportunity to differentiate themselves in a crowded market. The projections are also imminently shareable on social media. That, in turn, leads to greater brand awareness and repeatable use of content in the future.

 

How much does it cost to implement interactive projection mapping?

The cost may vary depending on the scope and scale of your project. For instance, we offer both interactive wall and floor projections, each requiring different needs to implement. Therefore, we recommend speaking with us and outlining your project needs and goals to enable us to provide a better idea of the total cost of the implementation.

 

What are the common challenges of interactive projection mapping?

Interactive projection mapping can be complex, often involving various challenges, such as audience size and location, ambient, and site conditions. Therefore, we recommend partnering with an experienced service provider, like Zodiac Solutions, to help streamline the entire process and mitigate risks. 

 

What are the common environmental factors that can affect interactive projection mapping?

Whether your interactive wall or floor projection is indoors or outdoors, you will need to consider several factors, like the amount of ambient light within the space, the distance of the projector from the projection surface, and if there are any obstructions to overcome.