DBS at Singapore Fintech Festival
Interactive Screens + Square LCD Controlled Projection
Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection.
To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.
We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own.
We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.
The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!
Explore other projects
CNB Anti-Drug Vending Machine
We were commissioned by CNB to develop interactive vending machines for their Anti-drug campaign, which were deployed to various public libraries. These vending machines were programmed to collect participant information and quiz results.
Once participants completed the quiz and provided their information, the machines would dispense a gift.
In addition, we provided a report for our client to effectively reach out to their target audience and for post-campaign analysis. From software development to animation design and hardware provision, our team handled all aspects of the interactive vending machines.
Urban Solutions and Sustainability R&D Congress
SUTD Open House
We were tasked with organising SUTD Open House, which included event planning and creating engaging interactive experiences.
In response to the challenges of remote learning during the COVID-19 era, SUTD graduates developed a highly effective tool named the Kiap Kiap™. This device allows real-time pen-to-paper sketches to be reflected in virtual classrooms and meetings for enhanced collaborative teaching and work practices. To showcase its capabilities, our client wants to incorporate this tool during their upcoming 2023 open house event.
To make it memorable, we suggest setting up a photobooth that uses the Kiap Kiap™ to take a trick-eye photo.
During the open house event, guests will begin by registering their information in order to receive a unique QR code. Next, they will proceed to a touch screen kiosk to activate the trick-eye photobooth. With a 15-second countdown to prepare and pose on the floor, users will have their pictures taken. Once the photo session is complete, the touch screen kiosk will send an email to each user containing their photo. The client expressed their satisfaction with the entire activation and has received a significant number of leads through the registration form.
HSBC Rugby 7s Kinect Activation
We were commissioned to create an interactive game for HSBC Rugby 7S event in Singapore. To achieve this, we employed Augmented Reality and Kinect Game to enable visitors to virtually kick the ball towards the screen. The game utilises Kinect SDK for body tracking, capturing player movements for an immersive experience. Engaging each participant, the game allowed three attempts to score as many tries as possible and showcased scores on a leaderboard. We successfully handled the entire game application, from 3D modelling of the national stadium to animation and hardware provision. Our exceptional work won us the Marketing Excellence Award (Gold).
In addition, we included a photo booth that offered visitors the chance to pose and receive a printed photograph with HSBC branding on it. The activation gained immense popularity and was enjoyed by many.
