DBS at Singapore Fintech Festival
Interactive Screens + Square LCD Controlled Projection
Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection.
To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.
We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own.
We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.
The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!
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Our client faced a common problem - too much information with not enough display space. To solve it, we worked closely with them to create an interactive touchscreen that can accommodate all their content. Our all-inclusive approach covered everything from software and user interface design to providing the necessary hardware.
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We were commissioned to create an interactive game for HSBC Rugby 7S event in Singapore. To achieve this, we employed Augmented Reality and Kinect Game to enable visitors to virtually kick the ball towards the screen. The game utilises Kinect SDK for body tracking, capturing player movements for an immersive experience. Engaging each participant, the game allowed three attempts to score as many tries as possible and showcased scores on a leaderboard. We successfully handled the entire game application, from 3D modelling of the national stadium to animation and hardware provision. Our exceptional work won us the Marketing Excellence Award (Gold).
In addition, we included a photo booth that offered visitors the chance to pose and receive a printed photograph with HSBC branding on it. The activation gained immense popularity and was enjoyed by many.
Hermes Fit
Hermes Fit is a one-of-a-kind travelling pop-up gym and exhibition that takes creativity with fashion accessories to another level. Our client had the great idea to make the experience memorable by enabling visitors to snap pictures. Our team stepped up to the challenge and developed software that allows for remote shooting of DSLR cameras which are ingeniously placed in the ceiling.
Once captured, our software overlays and auto-rotates the photos before submitting them up to the cloud. From there, visitors are generated a unique QR code that they can scan to download their photo instantly - all in just five seconds!
