DBS at Singapore Fintech Festival
Interactive Screens + Square LCD Controlled Projection
Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection.
To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.
We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own.
We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.
The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!
Explore other projects
Clash de Cartier Launch
HSBC Rugby 7s Kinect Activation
We were commissioned to create an interactive game for HSBC Rugby 7S event in Singapore. To achieve this, we employed Augmented Reality and Kinect Game to enable visitors to virtually kick the ball towards the screen. The game utilises Kinect SDK for body tracking, capturing player movements for an immersive experience. Engaging each participant, the game allowed three attempts to score as many tries as possible and showcased scores on a leaderboard. We successfully handled the entire game application, from 3D modelling of the national stadium to animation and hardware provision. Our exceptional work won us the Marketing Excellence Award (Gold).
In addition, we included a photo booth that offered visitors the chance to pose and receive a printed photograph with HSBC branding on it. The activation gained immense popularity and was enjoyed by many.
ION World Of Rewards
ION Orchard approached us to develop a distinct 'World of Rewards' kiosk for customers to redeem coupons as part of their Black Friday campaign. Our modern and user-friendly kiosks aim to enhance the shopping experience at ION Orchard by providing shoppers with personalised coupons. To receive their coupon, shoppers simply need to provide their details and answer a few questions.
Apart from the fun perks of scoring exclusive deals, these interactive kiosks offer a fresh and innovative way to enhance user’s shopping experience. This kiosk was then reused and reskinned during ION Orchard's Chinese New Year festive campaign too. Our team handled every aspect of development, including software and user interface design, animation as well as hardware provision.
ByBit Booth @ Singapore Blockchain Festival
We were commissioned to develop a digital and tech-driven visitor experience for the Bybit booth at Singapore Blockchain Festival.
From visitor’s registration to information displays, our team worked closely with Bybit to transform complex information and present them through different methods such as transparent LCD screen and interactive kiosk.
Our team was involved in every aspect, from software development and animation to hardware provisions.
