DBS at Singapore Fintech Festival
Interactive Screens + Square LCD Controlled Projection
Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection.
To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.
We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own.
We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.
The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!
Explore other projects
Home Team Festival 2023
DBS Spring Festival 2023
DBS Bank enlisted our services to develop a digital claw machine for their annual Spring Festival event, offering a unique way to keep their guests entertained. The digital claw machine is designed with a joystick and arcade button for guest to catch their zodiac sign. Once they caught their sign, they can find out more about their yearly predictions for 2023. They can even download their predictions onto their phones by scanning a QR code, allowing them to share the content with their families and friends.
Maritime Gallery
Our client engaged us to create a seamless interactive experience for Singapore Maritime Gallery, given the challenges posed by Covid-19.
Our team worked closely with the client to develop touchless interactive kiosks. These innovative kiosks enable visitors to discover content by simply hovering their hands over the sensor.
Our team has developed a photobooth for visitors to capture memories of their visit, and they can choose to download the photo digitally using QR code or to get the photo printed as a takeaway as part of the gallery experience.
In addition, we developed an online feedback platform for gallery visitors to provide feedback, which was then used by our client to improve the gallery's exhibits and programmes.
Visa at Singapore Fintech Festival
Our mission was to elevate Visa's presence and experience at the event. To achieve this, we developed a suite of multimedia solutions that showcase Visa products. Not only does this bolster visitor engagement, but it also enables our clients to effectively reach their target audience even after the event concludes using the collected data.
Furthermore, our Visa booth digital experience is meticulously designed to capture every interaction with Visa products, accounting for every visitor's presence from the moment they arrive. This includes the registration webpage, check-in counter application, and check-out journey tracker we developed.
Each time a visitor decides to look at a particular Visa product, they will first be required to scan their unique QR code. There are a total of 8 stations in the Visa booth that showcases the different products by Visa.
Visitors 'check-in' at each station by scanning their QR code, and their interaction is recorded. Once they complete their journey, visitors can go to the 'check-out' station to review their Visa experience. Finally, an email with detailed information about each station is sent to them. At the end of the event, we compile all user data with date/time stamps and submit it to Visa for analysis of visitor behaviour.
Lastly, we also have created a motion-triggered screen that allows visitors to flip through pages and content with a simple hand swipe in the air - minimising touch points and maximising convenience in a post-COVID world.
