Alienation x Science Center
Permanent Exhibition
Science Centre Singapore has a permanent exhibition on the topic of prejudice.
Our team handled every aspect of the interactive experience based on the curated content from Science Centre.
We proposed and developed a seamless and immersive exhibition experience with the use of touch screens, proximity sensors, tracking software and camera. These interactive elements are weaved into the visitor journey from the moment they arrived at the entrance, entering the train, and meeting the different aliens along the way.
Our team designed a user-friendly interface for the touchscreens, allowing visitors to interact with the storyline as they explore the train and meet the various aliens along the way. The aliens will react to the proximity of the visitors with their eyes programmed to light up in different colour. At the end of the journey, visitors were prompted to set up their profile and avatars were created based on their faces.
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DBS at Singapore Fintech Festival
Our initial challenge was this: How do we make sophisticated finance information more engaging? Instead of traditional data and infographics, we developed a hybrid experience featuring interactive touchscreens and square LCD-controlled projection.
To kick-start the project, we consulted with each business unit at DBS to gain deeper insights into their content. With this knowledge, our team of experienced UI and UX designers used Figma to create visually stunning and user-friendly designs.
We incorporated interactive touchscreens that are pre-loaded with different formats of content, allowing guests to obtain information on their own.
We have also introduced another display solution using a 1:1 aspect ratio touch screen TV to control a projector, displaying infographics and motion graphics created by our design team. This enables presenters to showcase vast amounts of data in a concise and captivating manner, making it much easier for guests to comprehend.
The result? A complete reinvention of how sophisticated finance information is presented to the festival attendees - a true game-changer!
Mcdonald's X Hersheys
Our clients tasked us with a unique challenge - creating a voice-activated interactive screen to promote a new addition to their menu.
So, here's the scoop: scream at the screen and watch as a vanilla ice cream cone transforms into a mouth-watering, Hershey's chocolate-flavoured cone. And it gets better - an usher will hand you a coupon to redeem a free Hershey's chocolate cone at any McDonald's location.
Our team was responsible for all aspects of development, including user interface design, 3D animation, modelling, and hardware provision. Trust us when we say, our team takes "I Scream for Ice Cream" very seriously.
And guess what? The installation went viral, with over 1.3 million impressions on social media and even coverage by local news publication - Mothership.
HSBC Rugby 7s Kinect Activation
We were commissioned to create an interactive game for HSBC Rugby 7S event in Singapore. To achieve this, we employed Augmented Reality and Kinect Game to enable visitors to virtually kick the ball towards the screen. The game utilises Kinect SDK for body tracking, capturing player movements for an immersive experience. Engaging each participant, the game allowed three attempts to score as many tries as possible and showcased scores on a leaderboard. We successfully handled the entire game application, from 3D modelling of the national stadium to animation and hardware provision. Our exceptional work won us the Marketing Excellence Award (Gold).
In addition, we included a photo booth that offered visitors the chance to pose and receive a printed photograph with HSBC branding on it. The activation gained immense popularity and was enjoyed by many.
